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Gain an understanding of diamonds by viewing them in person if possible. This will show you the small variations of diamonds that will make a big difference in the end product. It’s important to become educated about all aspects of diamonds before making a purchase.

If buying diamonds online, be cautious, and know that you will only be able to look at one at a time. It really is better to find a local jeweler you can trust to show you several at once, and give you personalized service. It is possible to get great prices this way, as well.

Understand the importance of the 4 C’s explained in this guide, before making your purchase. However, the 4 C’s are just the technical qualities and individual characteristics of your stone. You should not judge a diamond entirely by its 4 C’s—it will just establish a certain price point. The brilliance is unique to each stone and must not be assumed bright simply by the grading and proportions.

If you are determined to surprise your loved one with a diamond ring and are trying to find out her preferences, you can:

•	Ask friends and family about her tastes and desires.
•	Be observant and notice what type of jewelry she wears. Is it antique-y or very contemporary?
•	Next time you go shopping, and are passing the jewelry store, suggest to her that you’d like to look at the watches, and while you’re there, note what type of rings she likes.
•	Don’t assume by her current jewelry that she prefers only that color or type. She may not be able to buy what she really likes. Instead, listen carefully to her comments about jewelry.

It is not set in stone, but tradition has been established (by DeBeers) to budget two months of your salary for the purchase of an engagement ring. We say do what you like!